retune is free if you run your own copy. it runs on your own computer, with an ai agent that builds what you ask for. as a chatbot platform for agencies it's a different kind of choice from the other three, so i'll say what they're better at first.
all three are hosted. someone else keeps them running, scales them and patches them. you don't think about servers.
botpress has a visual builder, a long list of channels and integrations like whatsapp, slack, hubspot and salesforce, and a handoff to human agents. it also has a partner program, which matters if you want clients sent your way.
chatbase runs agents across chat, email and voice, with a helpdesk built in, and lets you pick from a lot of ai models.
voiceflow puts a lot into testing, with simulations and split testing before a change goes live.
all three list security audits on their sites. what i say about them here comes from their own homepages in november 2026, so check again before you pick. if a client's procurement team sends you a questionnaire, they're the easier answer.
with retune you run the whole thing yourself. a few things follow from that.
you own it. nobody else can switch it off.
you can rebrand it from one sentence. you tell the agent your studio's name, your colors and the feel you want. it changes the landing page, the app, the sign-in page and email, the favicon and the chat widget, which then says powered by your name.
the studio in the video is crimson beak. i made it up to show the feature. one click on reset puts retune back, and every change is a plain file you can open and compare.
white label chatbot platform goes through the rebrand step by step, with what it leaves alone.
you can change it when a client asks. when a client wants something the platform doesn't do, you ask the agent in your copy to build it. booking, voice notes and a lead board were all built that way, and each has a video on the homepage. custom chatbot features for your clients tells the booking story.
time. you set it up on your machine, and the updates and the uptime are yours. if it stops at night, nobody else gets the call.
the rebrand leaves some pages alone. the legal pages, docs and pricing page still say retune. the logo it makes is a simple shape, fine but not great. bring your own if you have one.
the agent gets things wrong sometimes, and so do i. look at what it built before a client sees it.
on retune the bot lives in a chat widget on a website. if your clients need phone calls, a full helpdesk or a lot of channels on day one, the bigger platforms are further along.
when a retune bot doesn't know, it says so and the question lands in an inbox where you write the answer once. for each bot you can list the questions it must never get wrong, like a client's prices, and run them with one click.
if you're mostly weighing it against one tool, chatbase is good. here's the one thing it won't do is the narrower letter. if your client sites are on webflow, ai chatbot for webflow shows how the widget goes in.
it fits a small agency that's fine running software and wants its own name on the product. it fits best when your clients ask for odd things.
it won't fit if you need someone else on call, or a security report to hand a large client. pick a hosted platform for that.
if your clients need something it doesn't do, tell me.
olive